Google to start blocking Flash-based content in Chrome by year-end

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Last year, Google introduced flash blocking feature in beta version of Chrome browser to block auto-playing ads. It was also expected to freeze all flash based content, such as auto-playing ads and videos from September 2015. While that didn’t quite happen, the search engine giant has now announced that it will start blocking flash player by default, by the end of this year.

When Google’s implementation goes live, Flash content on almost all websites will be blocked by default, The Verge reports. To view any flash-based content, users will have to manually enable Flash for each site. Once chosen to enable flash on a particular website, Chrome will remember the choice for all future visits.

By default, Google Chrome will exclude 10 sites from blocking Flash content. These include the likes of YouTube, Yahoo, Facebook, Amazon, Twitch,,,, and However, this exemption will only be there for a year, after which Flash content on these sites will be blocked by default, just like other sites.

Google blocking auto-playing Flash ads on Chrome is a good move as these ads not only consume good amount of CPU time, but also slows down the computer. Flash also has a long history of security exploits and disabling it by default offers protection against potentially malicious and unwanted content. The move could also help developers to make a switch to HTML5-based videos and animations.

Apple was the first major consumer tech company to sound the death knell for Adobe’s Flash. Then Apple CEO, late Steve Jobs had penned a “Thoughts on Flash” memo in 2010 that was then seen as controversial. In that memo, Jobs had pointed out why Apple did not allow Flash on its iOS devices, especially pointing out it being a proprietary standard; had reliability, security and performance issues; and also was a battery drain. He had also pointed out how Flash interface was not suited for touch devices and how it came as a third-party software layer between the platform and developer.


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