Micromax has surpassed Apple and procured the second position in the tablet market in India. In the second quarter of this current year, Micromax is dominant in excess of 14 percent market share in overall industry, as per the information released by International Data Corporation (IDC) on Monday. ” Strong performance in Q2 2014 allowed Micromax to tip Apple from the second spot,” an IDC articulation said.
On the other hand, Samsung with 19 percent piece of the market share rules the top position in the Indian tablet market. It was trailed by Micromax (14 percent) and Apple (9 percent), as demonstrated in the information.
As indicated by IDC, the Indian tablet market has shown early indications of recovery in the second quarter (April-June) of 2014 in the wake of taking a stark hit in the past couple of quarters. Tablet shipments in India remained at 0.86 million units in Q2 2014, which is a quarter-on-quarter development of 9 percent over first quarter (January-March) 2014.
“This recovery was fuelled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points”, Karan Thakkar, senior market analyst, IDC India said.
Android stayed to be the most favored operating system framework (OS). With 89.6 percent piece of the overall industry, Android is required to arrive at over the 80 percent check in the following few years. Windows OS is making progress as well, IDC said.
“Improved discretionary spends by end-users and festive buying is expected to drive growth in the tablet market in the coming quarters. IDC anticipates this to be well supported by the optimism witnessed around enterprise IT spending in the recent past.”, Kiran Kumar, research manager, customer gadgets, IDC India said.