Samsung is no more the biggest smartphone merchant in India. According to the most recent statistics published via research analyst group Canalys, Indian popular smartphone brand Micromax has beat the South Korean technology giant company to claim the top spot focused around their shipment in Q4 2014.
Canalys reports that Micromax now catches 22 percent of market piece of the contrasted with Samsung’s 20 percent. This is the first great achievement met through an Indian smartphone brand has taken the top position.
Indian smartphone producers Karbonn Mobiles and Lava have holding up the remaining position for third and fourth biggest smartphone makers respectively.
This is the first break through in years when Samsung has lost the leading position in the nation. Canalys notes that this is for the most part as a result of Micromax’s generally low cost devices in the Canvas range. The company likewise offers an extensive variety of affordable smart devices.
While Micromax has attracted customers with its cheap pricing devices, Samsung, however has been always condemned for over-pricing its flagship and high end smartphones in the nation.
“Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones,” Canalys Analyst Rushabh Doshi said in a statement. “Lava, another domestic vendor, has launched devices that cater to the preference for greater battery life – in this case a couple of days. But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India.”
This is the second hit to Samsung in this year. Last month, the smartphone manufacturing giant allegedly lost the position for the world’s biggest smartphone shipment to Apple, which was making a record in profit and shipment numbers last month.