Nokia confirms today in a announcement it will get into the smartphone business once again, generally emphasizing explanations made by the company’s CEO in June. Anyhow, the company’s works circle around discovering the right licensing partner who will be in charge of manufacturing and distributing the smartphone like how the Android-installed Nokia N1 tablet came out to market.
The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product.
If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.
Given that Nokia swung to Android for its Nokia N1 tablet, it’s feasible we can expect another smartphone printed with the Nokia brand name to have Android on board also. Sadly, if the thought of another handset from Nokia arouses in your attention, you’ll be holding up a while. As indicated by the deal inked with Microsoft when Nokia sold its devices and services business to the tech monster, Nokia isn’t permitted to re-enter the smartphone market until Q4 2016 at the soonest. By the by, it will be intriguing to see what leaves the previous phone monster when the time comes.