Qualcomm focusing on entry level LTE-enabled Snapdragon 210 chips


While Qualcomm has centered its consideration on the mid-level and the top of the line fragments, MediaTek has figured out how to snatch a critical lump of the piece of the pie in the entry level market. With the presentation of the LTE-empowered Snapdragon 210, Qualcomm is looking to cure that and take the battle to Mediatek in the monetary budget smartphone segment.

The highlight of the Snapdragon 210 is LTE Category 4 network, alongside dual LTE integration for dual SIM handsets. The SoC characteristics a quad CPU alongside an Adreno 304 GPU, and supports 720p display resolution alongside 1080p playback and equipment HEVC (High Efficiency Video Coding). The chip additionally supports up to 8 MP imaging sensors with Zero Shutter Lag, HDR, autofocus, auto white balance and auto exposure. An alternate peculiarity on the Snapdragon 210 is Qualcomm’s Quick Charge 2.0 technology, through which you can charge your battery 75 percent quicker.

As per IDC, 40 percent of smartphones in China in Q3 2014 offered a MediaTek SoC, versus 27 for Qualcomm, with a greater part of devices estimated at under $200. A comparative situation is start played out in India, with most handsets local grown sellers like Micromax, Karbonn and Lava offering MediaTek’s scope of less cost SoCs. With LTE networks set to go standard beginning later this year, the Snapdragon 210 will be a reasonable choice for handset sellers, with Qualcomm focusing on sub-$100 devices with the SoC.

The most reasonable prices LTE-enabled WP handset to date is the Snapdragon 400 toting Lumia 635, and with the dispatch of the Snapdragon 210, the platform is situated for significantly more reasonable less cost WP handsets with LTE network, particularly in developing markets like India and China. Hope to see smartphones using the SoC at some point in the first a large portion of 2015.

Qualcomm, Engadget

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