T-Mobile is trying to pull the customers of the three challenging competitors once again today, offering unlimited LTE data for a year on their service, if a T-Mobile Simple Choice users gets a Sprint, Verizon Wireless or AT&T users to switch to the “Un-carrier”.
In a press release today, T-Mobile said:
“Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile’s blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months.”
While the offer stretches out to the main three U.S. networks, T-Mobile appears to be following Sprint customers the most. Recently, Sprint reported it was discarding its “Framily” plan for offering 20 GB of data for every month to a group of four. In any case, T-Mobile calls attention to there is no option for unlimited LTE data with Sprint’s plan.
Mike Sievert, Chief Marketing Officer for T-Mobile, states:
“When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out. Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.”
What is your opinion on the move by T-Mobile to pull the customers from Sprint, Verizon and AT&T?