ZTE reveals new logo to its new business strategy

zte new logo

Chinese smartphone maker ZTE has uncovered a trendy new logo today as a feature of a rebranding of kind. The logo emphasizes round corners, more sleek design that is simply piece of a more extensive exertion by the company to actualize its new “M-ICT” (Media Information Communications Technology) technique went for driving development and developing its market potential.

The new approach additionally brings a rationality that ZTE has named “Cool – Green – Open” (CGE) which intends to convey innovative, sustainable technologies in an open, shared way.

zte new and old logo

Under its new approach, ZTE wants to open up its market existence:

“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. “Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”

ZTE (Business Wire)

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